Social Media Specialists – Many business owners are becoming more interested in Social Media marketing. They’ve seen how it can drive leads and sales and boost their online reputation. However, many of them are not spending a lot of time on Social networks personally, so it’s quite a challenge to figure out who the best person is to handle their business’ online presence and what that person’s job duties would be.
Curate relevant content to reach the audience most likely to buy from you.
-Write editorial content
-Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
-Conduct online advocacy and open stream for cross-promotions.
-Develop and expand community and/or blogger outreach efforts.
-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
-Design, create and manage promotions and Facebook ad campaigns.
-Compile report for management showing results (ROI).
-Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
-Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
-Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
-Monitor trends in Social Media tools, applications, channels, design and strategy.
-Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
-Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
-Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.